jessiec123 说:
Duties
Working as part of a team of marketing professionals, market research analysts:
・ research the market potential of a product or service
・ identify factors that may enhance product or service acceptance
・ determine the nature and size of market segments
・ help companies determine their position in the marketplace
・ help develop and evaluate marketing and communications programs
・ measure customer and employee satisfaction
・ track market trends.
Depending on the nature of the employing organization, this may involve activities such as:
・ keeping track of industry statistics and monitoring trends in trade literature
・ collecting and analyzing information about competitors and market shares
・ conducting or commissioning primary research (e.g. telephone surveys, focus groups) or surveys of secondary (published) sources, or purchasing syndicated or proprietary research from outside suppliers
・ analyzing and presenting research findings
・ modelling and analyzing customer response information contained in customer transaction databases
・ forecasting the size of future markets.